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RAPID
GROWTH WITHIN THE STELLE GROUP THE PROBLEM AND THE
SOLUTION I see a problem within The
Stelle Group. The problem is a lack of rapid growth. At our present rate of growth
we will not have enough people or resources to survive the economic
depression. Yet, the Brotherhoods have said Stelle will be 10,000 strong and
it will survive, We have five years or so left until the depression, and if
we are to do what the Brotherhoods say can and will be done, we will need
large quantities of people and money. The problem is, how do we
get them? Simple—we plan for them. But you may say we have been planning for
them all along. Haven’t we been eagerly anticipating that first check for a
million dollars that will really get things rolling? Haven’t we all gone to
the PARMCAMSG meetings wishing for a dozen or more new members each month?
Those are both nice dreams and the basic substance of all great plans. But we
are still dreaming and wishing while time passes on. You say we are in the
process of securing loans and foundation grants. Fine, but do we know just
how much capital expense money it will take over the next five years to build
Stelle? $1,000,000? $100,000,000? $1,000,000,000? You say we have already
started a factory, an apartment building in the works, and a fantastic way of
amassing thousands of dollars by using a new farming method. Fine, but where
does that put us one year from today? Most likely, with housing for 100-150
people and hopefully enough paying jobs to go around. The Stelle Group has gained
a net average of eleven new members annually over the past nine years. Yet,
if we expect to have 10,000 residents by the time the depression hits in the
mid-seventies, we will have to grow approximately 200 times faster than our
present rate of growth! That means one year from today we will have to be
housing 445 residents. The
next year would see an increase of 545,
totaling 990 residents. The third year would require 1,483 more, totaling 2,475. By the
fourth year, 3,195 residents would be added, totaling 5,670. And in the fifth and final year, an additional 4,455 would bring the total
population in Stelle to 10,125 residents. See the chart below.
Using the growth pattern
already outlined, we can begin to project the number of applications we will
process, the number of interviews we will conduct, and the number of members
we will accept on an annual basis. Add to that the amount of time, people, and
money it will take for all of these operations and you will begin to see
what is required just to assimilate new members. There are more things to
consider beyond that. New members will require orientation classes, homes,
jobs, schools, utility and municipal services, health services, business
goods and services, and cultural and recreational facilities. Again, using
our growth pattern, we can establish the annual resources required to
provide for all of these things. At the same time, these new
members will be bringing essential skills with them into Stelle. Yet, of what
value will they be If we do not have an established plan of matching Stelle
projects to available skills and vice versa? There is a vast difference
between assessing presently just one new member’s skills each month vs. doing
it for 41 new members each month (based on the projected first year’s
growth). Hopefully at this point,
you can appreciate the enormity of our task. Our dream has now taken on some
realistic aspects. Ten thousand people divided by five years averages out to
2,000 new members a year. Or, on a sliding scale, it means acquiring 445
members the first year and ten times that amount in the fifth year. That is a
realistic calculation of our projected population growth. And with it, we can
project and plan all of the attendant human and financial resources required
to achieve that growth. The time to begin that
planning is now. Why? It is my firm belief that only when we have planned in
great detail for rapid growth in all areas will the Brotherhoods channel
large quantities of people and money to assist The Stelle Group in fulfilling
this phase of Their Great Plan. Let me explain why. First,
we really can’t seek out new members. They must seek us out and that requires
the assistance of the Brotherhoods: “Dr. White smiled and
quickly added, “Let me forewarn you to figure enough expansion room for
accommodating a city of at least a quarter million persons, The community is likely
t~ become the second largest city in Illinois, When it starts growing, its
increase will be phenomenal because the Brothers will pour thousands of
persons into it as quickly as the new members can be assimilated. The
problems of expansion must be solved by you and your council, and in so doing
you will prepare yourselves for the subsequent building of the Kingdom of
God’s initial city in the Pacific Ocean, This second city shall be named
after the City of Brotherly Love.” Also, there is a limit as to
how much money we can personally contribute to Stelle, so again we have to
rely on the Brotherhoods: “When
you mention prosperity, it reminds me of a question that’s been bothering
me,” Richard said. “Where is the money coming from to build the city you speak of? “One day you will see whence it shall come,
but let it suffice for me to say that it shall flow to you in amazing amounts
when the time has come to build the
city. The money will come from your
own pockets and from the thousands of people coming into the city and also
from philanthropies, legacies, and spontaneous donations. None of it,
however, will come from the Brotherhoods, The people must build the city
themselves and govern it themselves—that is the way they will learn best. The
Brothers will give advice to help you over the rough spots if you have
exhausted all your own knowledge and effort upon a problem without arriving
at a solution.” The Brotherhoods have said
that it is up to us to build Stelle. We have to do the building, yet that
cannot be accomplished without adequate planning. We have to process the
applications and interview prospective members, yet how can we do it on such
a rapid scale if we don’t plan for it? We can’t expect to have thousands of
people come in contact with THE ULTIMATE FRONTIER if it has only a limited
distribution. And we can’t distribute it widely if we haven’t planned for
processing book orders on a rapid basis. If we started receiving large
quantities of book orders and large quantities of membership applications on
a continuing basis, it would probably require a major shift of our manpower
and economic allocations to accommodate the workload. Add to that the
resultingly large influx of new members, the need for immediate utilization
of their skills and the necessary orientation to keep the Group running
smoothly. I do not honestly believe that we could handle such a situation
using our present methods. I credit the Brotherhoods
for being able to perceive such a dilemma and consequently refrain from pouring
large quantities of prospective members into the Group until we can more
readily assimilate them. And rightfully so, no amount of money that They
could channel to us would solve this problem. For receiving “amazing amounts”
of money now should indicate to us that we have done everything essential
towards building the city and that it is time to begin. I believe the
opposite is true. We have yet to demonstrate to the Brotherhoods, through a
comprehensive plan of growth, our ability to administer the large quantities
of human and financial resources essential to building Stelle. We have not
planned for, nor implemented a plan for rapid growth, yet I believe it is the
only logical and practical way we can build Stelle with the speed and quality
envisioned by the Brotherhoods. Just as a Master must envision each
individual atom comprising a chair before he can successfully precipitate it
into reality, we too must plan for each integral part that will comprise the
city of Stelle before it can become a reality. We must plan for everything
essential for rapid growth to a point just short of actually having the
manpower and money to implement those plans. At that point, the Brotherhoods
should recognize our viable plan and begin to channel the large quantities of
people and money into the Group to implement the plan. POPULATION GROWTH MODEL How do we plan for rapid
growth within The Stelle Group? First, we need to design a population growth
model based on statistics from our past nine years of growth. From it, we can
plan the necessary growth in any given area and subsequently determine the
number of people and amount of money required to perform that particular
operation. The model will also allow us to determine whether we need to make
minor changes now instead of having to make costly and time consuming major
changes in succeeding years. For example, we have already projected how many
new members we will have to assimilate during the next five years. Since our
present plans require each new member to participate in a six-month
orientation course, we can begin to determine the actual resources necessary
to conduct the course. Let’s assume that the course takes 1 1/2 hours every
other week and the class size is limited to ten students. Since we will
assimilate an average of 9.5 members
each week during the first year, we will have to plan on starting an average
of one new orientation class weekly until we reach a maximum of 26 classes.
At that point, one of the 26 classes will be graduating as another new class
is started. The classes could be
scheduled different ways by varying the number of instructors, classrooms,
and the number of classes held simultaneously. We could make a decision at
this point as to which way of scheduling would be best, taking into consideration
the availability of classroom facilities and trained instructors. However,
designing a plan for rapid growth requires basing decisions on a total
understanding of how each operation will mesh into the next from
year-to-year with a minimal need for major changes. Consequently, in order to
decide which orientation class schedule would work best during the first
year, we first have to project the remaining four years. Using the same
student/class ratio in comparison with the population growth model, the
average number of classes during a two-week period would be 26 the second
year, 78 the third, 182 the fourth, and 260 classes during the fifth year. At this point, we can see
that what starts out as a simple class conducted twice daily will eventually
become a large-sized educational operation, being Len times larger in the
fifth year than during the first year. The decisions concerning initial
scheduling for one classroom and one part-time instructor ultimately will
involve a potential for ten classrooms and ten or more full-time instructors.
On the basis of the projections, we can begin to determine the actual yearly
resources and costs for conducting the orientation classes. We may want to consider the
manner in which the classes are conducted. By comparing the present seminar
format with the various yearly number of classes, we can determine if any
format changes are necessary. It is far better to foresee and plan needed
changes than to find out two years too late that we have been using an
obsolete system. Another important
consideration is the ability to initiate additional classes as necessary. For
example, according to our projected growth (and in respect to our present capabilities),
how soon do we have to start training additional instructors? Before we can
begin that, how soon do we have to implement an instructor training program?
How long will it take to train each instructor? Should instructors be
part-time volunteer workers or full-time paid employees of The Stelle Group? These and many other
questions have to be asked and answered before we can actually make a final
decision on planning for the first year of orientation classes. Yet, by
using the population growth model, we can make educated and realistic
estimates in our planning. The same technique can be utilized in practically
every planning area. Without the model, we can hardly ask the right
questions, let alone work out the right answers. Another aspect of the model
is that as the growth actually occurs, it can be compared to the original
model. If planning estimates do not agree with the actual growth, then the
model--and consequently the planning--can be modified accordingly. As the
model becomes more in line with what is actually happening, so does the
planning. RAPID ASSIMILATION OF NEW
MEMBERS On the basis of our
population growth model, we know that we will have to accept a certain number
of members each year in order to acquire 10,000 residents within five years.
We also know from past experience that not every person who reads THE ULTIMATE FRONTIER applies for
membership. Not everyone who applies is interviewed; not everyone who is
interviewed is accepted. And not everyone who is accepted stays in the Group.
Consequently, we will have to accept more members than what we will
eventually have, We will have to interview more people than what we will
accept. We will have to receive more applications than the number of people
we will interview, and we will have to sell more books than the number of
applications we will receive, We can already determine what the percentages
of each has been over the past nine years by looking at our records. For
example, how many books did we have to sell in order to acquire our present
100 members? How many applications did we receive, how many interviews did we
conduct, etc? For purposes of discussion,
let’s assume that out of all the applications we receive, 50% of them will
result in interviews. And 50% of those interviewed will be accepted, with 10%
of those eventually dropping out of the Group. By relating these percentages
to our population growth model, we can determine the actual number of people
for each category, See the chart below. With this information we can
begin to plan the resources necessary to assimilate 10,000 members over a
five year period, We will have to determine the manpower and facilities
required to rapidly sell and process orders for THE ULTIMATE FRONTIER. We
will have to determine the manpower and facilities required for producing
and distributing over 45,000 “Stelle, A City For Tomorrow” brochures with
membership application forms. We will also have to determine the manpower and
resources for processing 45,000 applications and scheduling, conducting, and
making a disposition on 22,500 interviews. Then we will have to determine
the manpower and facilities to process 11,250 new members and at that point,
we mesh into our plans for orientation classes. Planning the manpower and
facilities requires determining all of the jobs and work tools required to
accomplish a particular operation before starting any actual work. For
example, how many books will have to be packed and shipped each week? Where
will it be done? Will transportation to a Post Office be required? How many
people will it require? Will the people require work tables, desks, or both?
What supplies will they need? Will all of the operations be done manually or
will some special equipment be required? What records will be kept? How will
they be kept? What amount of supervision will be required? When will the book
have to be re-ordered from the printer? In what quantity? How rapidly can
operations be expanded? Are present operations conducive to rapid expansion
or will major changes be required? It is essential that each
operation be planned in great detail so that rapid growth can occur without
having to stop and make major changes. The more adequately we plan, the
easier and more rapidly we can grow.
RAPID UTILIZATION OF NEW
MEMBERS Once we start receiving all
of these new members, what are we going to do with them? It is essential that
they begin to earn a livelihood in the city, and it is equally important that
the work of The Stelle Group continue. Consequently, we need to plan all of
the projects (for the Group, the Municipality, the industries, etc.)
essential to developing to a city of 10,000 residents. Then we need to
determine the vocational requirements for completing each of the projects. By
comparing a new member’s vocational capabilities with current or impending
project requirements, the new member can be advised of available work
requiring his skills. At the
same time, the projects can be assessed to determine if there is sufficient
skilled manpower to complete them or whether people will have to be trained
or the project done by an outside jobber or contractor. Some of the projects will
be directly involved in expanding the physical facilities of the city. In
order to plan for rapid city expansion, we must take into consideration how
each operation will work in relation to all other operations. For example,
to plan for housing we also have to plan for streets, utilities, landscaping,
transportation and distribution systems, municipal services, etc. By using
the population growth model, we can determine the extent of planning required
for each operation. But we still have to plan each operation to mesh into the
other. The ultimate result is a happy, well-planned community that is growing
rapidly, according to schedule, and with a minimum of the usual growing
problems. SUMMARY We do not have a viable
plan for growing to 10,000 members by the mid—seventies. We have not seen “thousands
of persons” poured into our Group, nor have we seen “amazing amounts” of
money flow to us. Presumably, we have not been given these gifts because we
have not prepared ourselves for their use. We now have a choice to continue
growing as we have in the past or to achieve the rapid growth that the
Brotherhoods say we can accomplish. If we continue as we have in the past,
there is little hope of succeeding. We can succeed by embracing a plan that
leads the way to building a city and ultimately a new Civilization. Our
decisions and our actions now may well determine to a great extent the future
course of Mankind. I am confident that The Stelle Group can deal with this
problem and achieve a solution that will enable us to build our city. The
solution that I perceive and that is presented here may or may not be the
final answer. I offer it for your consideration and welcome further
discussion about it. Lee Whitten July 8, 1972 |
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